The Art of Opportunity – Create New Growth through Strategic Innovation

THE ULTIMATE RESOURCE TO INNOVATE YOUR WAY TO GROWTH.

The Art of Opportunity will help you to:

+ Start looking at business growth from a new perspective
+ Create value for your customers, company and ecosystem
+ Innovate strategically and design new business models
+ Develop a new active business design thinking approach to innovation

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BOOK

CREATE AND DISCOVER NEW GROWTH OPPORTUNITIES THROUGH STRATEGIC INNOVATION.

All successful companies must eventually answer the same basic question: How do you establish new growth strategies and business opportunities from within your organization? The Art of Opportunity was written to help your business answer that question.

Artfully finding opportunities and designing and launching a new business require a diverse, team-based approach, user-centered focus, and active iteration. By looking closely at how successful companies have addressed growth challenges, the authors have envisioned and framed a real-world approach to strategic innovation that reduces risk, delivers fast results, and has a higher likelihood of success.

The concepts outlined in this book were cultivated through more than 20 years of academic research and experience, providing organizations with a detailed blueprint for how to grow, innovate, and transform.

The Art of Opportunity shows you:

+ New concepts for thinking about growth strategy and strategic innovation
+ Business design thinking principles to help you shift your mind-set and approach
+ Previously unpublished case studies with detailed examples of successful growth strategies that few have seen before
+ A profound, yet practical, framework for strategic innovation, which is based on rigorous academic research and practical experience
+ Visualizations, templates, tools, and methodologies for you to quickly apply to your business

The Art of Opportunity will help you break through the boundaries that currently define your business and empower you to leverage strategic innovation to create new growth opportunities.

WHAT PEOPLE ARE SAYING ABOUT
THE ART OF OPPORTUNITY

“The Art of Opportunity will help trigger strategic renewal inside your organization. Creative, inspiring, fresh, and empirically grounded, this playbook to growth is bound to be an executive reference for many years to come.”

Deryck J van Rensburg, President Coca-Cola Global Ventures

“From the coffee table to the conference table – The Art of Opportunity challenges our traditional business models and mindsets while providing a path and approach to success.”

Paul Snyder, Vice President Corporate Responsibility, InterContinental Hotels Group

“Clear, artful, and inspiring. A highly readable, practical, step-by-step guide for anyone who wants to identify, design and launch strategic growth initiatives.”

Dave Gray, Founder XPLANE

“The Art of Opportunity is all about creatively discovering new growth opportunities for your company and crafting a collaborative strategy that will get you there. Not only is the content powerful, the design is stimulating for the eyes as well as the mind. Read this book and start innovating!”

Ken Blanchard, coauthor of The New One Minute Manager® and Collaboration Begins with You

“Visually beautiful, The Art of Opportunity is a fresh, new take on design thinking that offers practical tools for strategic innovation.”

Mark Polson, Vice President Creativity & Strategic Capability Building, Estée Lauder Companies

“’Strategy’ and ‘Innovation’ are often just buzzwords that need real meat on their bones. This book, finally, serves it up.”

Sunni Brown, Chief Human Potentialist, Best-Selling Author of Gamestorming and The Doodle Revolution

AUTHORS

Written by a team of experts with both academic and industry experience—and a client roster composed of some of the world’s leading companies—this book provides you with the necessary tools and methods to help you capture growth instead of chasing it.

marc

Marc Sniukas

parker

Parker Lee

matt

Matt Morasky

CONTACT US

Have a general question? Inquire about the book, workshops, presentations, appearances or speaking opportunities.