Art of Opportunity Workshop London

  • London United Kingdom


A 2-day workshop on how to design new growth from within your company.

brought to you in collaboration with


All successful companies must eventually answer the same basic question: How do you establish new growth strategies and business opportunities from within your organization? The Designing New Growth Workshop was developed to help you answer that question. Based on and delivered by the authors of The Art of Opportunity, the workshop provides hands-on experience with a profound, yet practical, framework for strategic innovation.

What you’ll learn

  • How to discover opportunities for new growth
  • How to design and validate strategies to seize those opportunities
  • How to launch and grow your new growth business
  • New concepts for thinking about growth strategy and strategic innovation
  • Business design thinking principles to help you shift your mindset and maximize your efforts
  • A holistic way to explore your customer experience
  • How to use visual thinking tools and templates to support and accelerate your work

Participants will gain first-hand experience with strategic innovation by applying The Art of Opportunity process, tools and methods to your company’s business. Participants will also practice and develop an understanding of the principles behind Business Design Thinking as they apply them to uncovering new opportunities for growth, building a viable strategy and planning for launch and long-term success.   

What you’ll get

Who should attend?

Senior executives, VPs, business unit managers, strategists, innovators, business developers, marketing and sales executives, and entrepreneurs who want to take their organization to the next level, finding and building new business opportunities and creating competitive advantage.




Tuesday, June 13 - Thursday June 14, 2017 


Team tickets are for up to 5 participants. During the workshop you will be working together on your company's challenge.

How much

  • Single ticket - Early bird: $1,599.-
  • Single ticket - Regular: $1,899.-
  • Team ticket - Early bird: $6,745.-
  • Team ticket - Regular: $8,545.-



Session 1: Introducing to The Art of Opportunity

  • The research behind The Art of Opportunity
  • Business design thinking applied to strategy and innovation
  • Traditional Strategy vs Strategic Innovation
  • The old questions of strategy and entrepreneurial ways to answering them
  • How established companies successfully design new growth: their framework, process and mindset
  • Activity: Evaluate your company’s approach to growth strategy

Coffee Break

Session 2: Discovering Opportunities

  • Where to play: finding opportunities for new growth
  • Underserved and neglected customers
  • Understanding customer needs and motivations
  • Activity: Customer experience mapping
  • Activity: The Opportunity Report

Lunch Break

Session 3: Introducing Experience Mapping

  • Background and theory on mapping experiences
  • Setting up a mapping effort to align with business objectives
  • Creating diagrams quickly as a team
  • Using maps effectively to see the big picture and find opportunities
  • Activity: Build a draft diagram



Session 1: Design your Offering and Business Model

  • Your offering: products, services and customer experiences
  • Activity: Create your offering
  • Your business model: activities, resources, partners
  • Activity: Design your business mode

Coffee Break

Session 2: Design your Revenue Model and Value Propositions

  • Your revenue model: revenue streams, pricing mechanisms and payment
  • Activity: Design your revenue model
  • Activity: The Strategy Report
  • Three types of value propositions: customer value, firm value and ecosystem value
  • Activity: Evaluate your strategy - Does it create value?

Lunch Break

Session 3: The Lean Product Lifecycle (Part 1)

  • The Lean Product Lifecycle
  • Idea - Explore: Identifying Risky Assumptions
  • Idea - Explore: How To Test Assumptions
  • Idea - Explore: Setting Minimum Success Criteria

Coffee Break

Session 4: The Lean Product Lifecycle (Part 2)

  • Explore - Validate: Minimum Viable Products
  • Explore - Validate: Pivots and Iterations
  • Explore - Validate: Preparing for scale

Session 5: The Art of Opportunity and The Lean Product Lifecycle In Your Company

  • How to faciliate an AoO Sprint
  • The minimum viable innovation ecosystem
  • Open Q&A session

Your Facilitators

Dr Marc Sniukas ( is a global expert on strategic innovation, organizational transformation and corporate entrepreneurship. Co-author of The Art of Opportunity (Wiley 2016). Co-Founder of Business Model Gallery - The World's Largest Business Model Database ( Marc partners with leadership teams and their organizations to discover opportunities for new growth, develop breakthrough strategies and innovative business models to seize those opportunities and transform their organization to execute the new strategy.

Dr Tendayi Viki is the founder and principal consultant at Benneli Jacobs, a strategy and innovation consultancy firm that helps companies develop internal ecosystems so they can innovate like startups. He holds a PhD in Psychology and an MBA; and is author of The Corporate Startup ( He has worked as a consultant for several companies including Pearson, Standard Bank, The British Museum, The World Bank, General Electric and Whirlpool. He is also a Contributor at Forbes Magazine. Dr Viki co-designed and helped implement Pearson's Product Lifecycle which is an innovation framework that won Best Innovation Program 2015 at the Corporate Entrepreneur Awards in New York.