The Art of Opportunity Workshop

A 2 Day Workshop on Designing New Growth Strategies and Ventures through Corporate Entrepreneurship & Strategic Innovation.

All successful companies must eventually answer the same basic question: How do you establish new growth strategies and business opportunities from within your organization? The Designing New Growth Workshop was developed to help you answer that question.
Based on and delivered by the authors of The Art of Opportunity in collaboration with our global partners, the workshop provides hands-on experience with a profound, yet practical, framework for strategic innovation.

What you’ll learn

  • How to use entrepreneurial management to design new growth businesses

  • How to discover and seize new growth opportunities

  • How to launch new growth strategies and ventures from within established companies

  • How to lead and organize for corporate entrepreneurship and innovation

  • How to create and manage a portfolio of innovation experiments

  • How to align your innovation efforts with your strategy

Participants will gain first-hand experience with strategic innovation by applying The Art of Opportunity process, tools and methods to your company’s business. Participants will also practice and develop an understanding of the principles behind Business Design Thinking as they apply them to uncovering new opportunities for growth, building a viable strategy and planning for launch and long-term success.   

What you’ll get

Who should attend?

Senior executives, VPs, business unit managers, strategists, innovators, business developers, marketing and sales executives, and entrepreneurs who want to take their organization to the next level, finding and building new business opportunities and creating competitive advantage.



The Entrepreneurial Toolbox

  • An introduction to modern entrepreneurial management approaches

  • Business Design Thinking

  • Agile & Lean

  • Job to be done theory

 Discovering New Growth Opportunities

  • Applying design thinking and job to be done theory to find opportunities for new growth

  • Underserved and neglected customers

  • Understanding customer needs and motivations

Designing New Growth Strategies and Businesses

  • Innovating your offering: products, services and customer experiences

  • Innovating your business model: activities, resources, partners

  • Innovating your revenue model: revenue streams, pricing mechanisms and payment

  • Three types of value propositions: customer value, firm value and ecosystem value

Test, Validate and Launch Your New Growth Business

  • The Lean Strategy process for launching your new growth strategy

  • Using design sprints for your innovation project

  • Three steps to validate your business

  • Applying lean and agile principles to validate your idea

  • Launch and scale your new business

 Strategic Innovation

  • Aligning innovation to your strategy

  • Using a strategic approach to innovation and an innovative approach to strategy

  • Creating a breakthrough strategic innovation portfolio

Leading for Intrapreneurship & Innovation

  • Organizing for intrapreneurship & innovation

  • Building innovative teams and organizations

  • Leading the organizational transformation through storytelling and visual thinking

  • The Corporate Entrepreneur: mind set and abilities needed

  • Your personal action plan for leading innovation in your company



DO you want to bring The Art of Opportunity Workshops to your company?